BUSINESS IS LIFE AND LIFE IS BUSINESS
by Karla Darocas

Self-education and self-discipline are both key components to keeping your head above the red line.

Entrepreneurship is about being smart simply because good-looks won't pay the bills, unless of course your independent enterprise is in high fashion photography or escort services.

What skills are vital to being an entrepreneur, besides being a good sales person?

1. You need to be able to read and write fluently. If you cannot read and write, then go back to school and learn from the ground up. If you cannot read, you will make costly mistakes and if you cannot write, you will not be able to achieve a multitude of business endeavors from writing press releases, contracts and general letters to clients. Reading opens up the mind and generates quality information, ideas and creative solutions. Read everything you can get your hands on. For example, if I want to know what colour to design a business brochure or website, then I read Vogue magazine. I like to know what is hot in the fashion world to help guide me to make better business designs.

2. Become an observer and not a talker. The old saying, "doers do - and talkers talk", is so true. Unless you make your living by giving lectures or you are a standup comedian, then stop the talk and learn to watch. By observing you can learn plenty about your clients, from their body language and how they respond to you. Learn to observe how others are pitching their products and services and of course, watch how people respond to your products and services when at tradeshows or from across the showroom sales floor. The powers of observation are the cornerstone of the inquiry process. It begins an investigation that can ignite into a new business venture. I am always telling my business students to "look for the holes in the marketplace, and then fill them". If you can't see what is missing - then your powers of observation are not tuned in.

3. Research, research, research and make notes. It is good practice to carry a notebook with a pen attached to it with a bit of string and jot down everything and anything that inspires you and that can be applied to your business. Research other businesses in your area, your competition, your genre. Research human behaviour and buying trends. Research locations, events past and present and research yourself. Make notes about your character and see if you have all the "right stuff" to be an entrepreneur and fun a successful enterprise.

Remember that the word business is just a root word for a state of being - a state of being "busy" - hence "busy-ness" or business!

If you can keep busy doing something that you love, then you are half way there. Many people take their hobbies and turn them into a business.

If you are not busy at what you are doing - then 99.9% chance your business is not right for you!

-end-

Any other positive ideas on this subject?
Send me your feedback
Karla Darocas
info@Darocas.com

ATTENTION: GLOBAL BUSINESS & ECONOMIC STUDENTS
 

THE PROPERTY-PRENEURS
An undeniable, universal truth is that we all need someplace to live. No matter at what age, we all seek to find a place to hang our hats, raise a family, have a holiday, or to retire. And, as long as this irrefutable truth exists, there will be “property-entrepreneurs” who will design your home, your community and your lifestyle, if given the chance.

THE GREEN-ENTREPRENEURS

The industrial revolution has peaked and now it is up to the “green-preneurs” to bring business back on track with sourcing, developing and marketing products and services that “help” Mother Nature instead of controlling her.

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